AcreVision

Product design for AcreVision, a land research tool for farmers which had 64,000 unique visits within the first six months with a 10% sign-up rate

Overview

The problem

Farmers often struggle with scattered information when researching farmland. FBN recognized this gap and leveraged its extensive data to create AcreVision – a one-stop shop for farmers to efficiently research and finance farmland. Simplifying the process, AcreVision not only provides comprehensive insights but also promotes FBN's land loans.

What I did

I worked on this project for a year with a small engineering team to initiate and grow this growth project through concept, iteration and development cycles.

The outcome

The project succeeded in achieving its two main objectives: driving more traffic to FBN land loans and increasing member sign-ups. Within the first 6 months, we had 64,000 unique visits to AcreVision with 10% of the non-member users creating an account. 14% of all AcreVision users subsequently went on to explore more about our land loans and 2% of all AcreVision users submitted a land loan application.

Skills

Unmoderated usability testingModerated usability testingWireframesInteraction designInterface designResponsive designWorkshopping

Team

2-4 devs, 1 PM and 1 designer (me)

Next project